February 7, 2023

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Efficient Techniques To Differentiate And Scale Your Industry

Advertising and marketing Podcast with Debbie Howard

Debby Howard, a guest on the Duct Tape Marketing PodcastOn this episode of the Duct Tape Advertising and marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Dwelling SMART, a full-service advertising and marketing company targeted completely at the senior housing and care business. Debbie could also be a proud member of the DTM community for the ultimate 3 years.

Key Takeaway:

A significant problem many companies face is attempting to seek out tactics to tell apart and scale. And with the intention to do this, it begins with having a confirmed procedure and methods that works. On this episode, Debbie Howard stocks how licensing the Duct Tape Advertising and marketing device gave her industry the runway and framework to develop, scale, and thrive in her business.

Questions I ask Debbie Howard:

  • [1:31] How did you get to the place you are actually?
  • [3:36] As anyone with getting older folks will most probably let you know for sure, senior dwelling is a truly emotional acquire – how does that roughly colour your considering relating to advertising and marketing?
  • [5:34] Do you in finding that during some ways in which the business you’re in wishes to return into the trendy age? And do you additionally in finding even though that a few of what we may name the old fashioned or conventional or offline advertising and marketing approaches are a vital a part of what you want to do?
  • [7:17] What’s been the toughest factor as you’ve grown and what has been a continuing fight for you?
  • [10:20] As you’ve grown your online business, what’s truly been essentially the most rewarding facet of the place you’re lately?
  • [11:24] Are there professionals and cons to running in a single very slim area of interest?
  • [15:30] What would you characteristic to the expansion of your company?
  • [17:13] Are there any tendencies happening that you just’ve noticed over the past 12 months or two that you just’ve truly been in a position to profit from?
  • [21:01] What are some puts you favor to show to to get private construction and industry construction?
  • [22:35] The place can folks hook up with you and in finding out extra about your paintings?

Extra About Debbie Howard:

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This episode of the Duct Tape Advertising and marketing Podcast is dropped at you through the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for industry execs who search the most productive training and inspiration on how you can develop a industry.