Etsy vs. eBay: Components to match ahead of promoting

Which market suits highest?

Etsy and eBay are two of essentially the most well known on-line marketplaces on the earth. It’s most probably you’ve purchased one thing from them — however have you ever bought one thing with them? Each and every ecommerce platform has its execs and cons for dealers. We’ve put them head-to-head throughout 5 classes so you’ll see precisely how they stack up for your small business.

Buyer base

eBay is the go-to position the place absolutely anything (each new and used, however most commonly new) is bought to a in large part American buyer base in search of well-priced and steadily industrially produced pieces. Etsy, alternatively, is a smaller international market the place most commonly American consumers flock for home made pieces or distinctive antique pieces — and merchandise with inventive aptitude.


Whilst Etsy is a smaller platform than eBay, the website online attracted 81.9 million consumers in 2020. In case your doable consumers price fine quality, artisanal items, this can be the most productive platform for you. If construction a devoted buyer base is very important to your small business technique, Etsy is a superb position to arrange store. Over 40% of gross sales are repeat gross sales from energetic consumers.

In case your attractions are set on U.S. consumers, relaxation confident that Etsy draws a in large part American buyer base. Etsy is the fourth maximum visited American ecommerce web page after large giants Amazon, Walmart and eBay. Many a success Etsy dealers have became their Etsy retail outlets into full-time jobs.


Compared to Etsy, eBay is a behemoth market. As of 2021, eBay used to be the second-largest marketplace in the USA. It had 159 million consumers international. Consumers on eBay are after just about the rest — secondhand, wholesale or emblem new. It’s price noting that almost all of dealers promote new, industrially produced merchandise.

What you select to promote on eBay will in the long run resolve your degree of luck there. Most sensible promoting classes come with mobile phones and different digital items. Different fashionable classes come with clothes and jewellery.

80 % of products bought on eBay are new — however don’t soar to any conclusions about eBay being an incorrect platform for promoting used pieces, as 39.8% of used pieces promote.


Each on-line shops pass out in their option to make delivery simple for dealers, but it surely’s necessary to notice that if you make a decision to promote on eBay, it’s possible you’ll really feel obligated to provide loose delivery so as to compete with different dealers. Each eBay and Etsy be offering dealers to hand delivery gear and sources to make managing shipments more uncomplicated. The gear and sources range from platform to platform.


Delivery with Etsy is worth it. It’s inexpensive than delivery immediately with maximum carriers as a result of Etsy provides dealers discounted postage labels (for carriers like USPS, FedEx, and Canada Publish).

Just like eBay, Etsy provides its personal to hand gear and features that make delivery more uncomplicated for dealers; calculated postage make figuring out delivery value simple; handy cargo monitoring so you’ll really feel in regulate; the power to create, edit, and bulk edit supply profiles to automate delivery; and help with customs paperwork, so crossing borders is a breeze.

Etsy isn’t designed for dropshipping, as you can not resell home made items. The vendor will have to make all home made items.


On eBay, there may be really extensive drive on distributors to be offering loose delivery so as to compete. That is at your personal expense, so you want to issue it into your list pricing. Now not everybody can have the funds for to provide loose delivery, however delivery for the majority of purchases made on eBay (71%) is loose.

There may be further drive to promote low-priced pieces on eBay. {The marketplace} is understood for aggressive low pricing, and customers can type seek effects through lowest worth + delivery, as illustrated under. Because of this, offsetting loose delivery together with your list pricing generally is a problem.

(Supply: eBay)
eBay makes delivery more uncomplicated through offering its dealers with sure delivery gear and features. They come with delivery labels, which can also be published at house; loose co-branded delivery provides; a delivery calculator to estimate the price of delivery by means of quite a lot of carriers; the approach to send across the world; and the power to provide consumers delivery reductions, flat charges and loose delivery.

If you happen to’re pondering of dropshipping your merchandise, like many different eBay dealers, the eBay platform permits this.

Dealer charges

To start with look, eBay turns out extra inviting for brand new dealers as it incentivizes them with as much as 50 loose listings per 30 days. Etsy doesn’t roll out the welcome wagon in that means, however its charges are extra predictable than eBay’s. Etsy at all times calls for list charges, however the ones charges are extra outlined and standardized than eBay’s charges — which will range very much, relying on a number of components made up our minds through the vendor. Each platforms allow customers to create a web based retailer, however Etsy’s Development shops are extra inexpensive than eBay’s.

Etsy charges

Promoting charges on Etsy are higher outlined and extra constant than on eBay. The costs can also be damaged down into two sections, list charges and list renewal charges — Etsy listings expire after 4 months. Each charges are $0.20 consistent with merchandise. Listings are renewed routinely until in a different way terminated by means of handbook termination.

For indexed pieces, no further list charges are charged to dealers who need to put the ones listings on their Etsy Development retailer (Etsy’s personalised web page software), and dealers incur no list charges for Development-only listings. In contrast to usual listings, Development-only listings don’t expire. Etsy doesn’t rate dealers to edit listings. When listings promote, dealers incur transaction charges, which can be deducted from the vendor’s stability (5% consistent with sale plus any supply and gift-wrapping fees).

Etsy dealers in just right status are eligible for Etsy Plus — a subscription that is helping Etsy dealers take their shops and gross sales to new heights through offering their very own area title and complicated customization gear. It prices $10 USD/month and is deducted from the vendor’s stability per month.

Cost processing charges for on-line gross sales practice for those who use Etsy Bills (those charges range in response to checking account location). Dealers might also incur cost account foreign money conversion charges to transform from USD.

If you make a decision to make use of Etsy Development, your website online is loose for the primary 30 days, adopted through a $15 USD/month subscription charge — a lot less expensive than the eBay an identical.

eBay charges

Dealers on eBay will have to pay the platform’s per month and/or annual charges. Those charges range from vendor to vendor, relying at the quantity and form of listings they post, the choice of pieces they promote and any complicated listings they acquire.

eBay’s charges can also be paid routinely or by means of one-time bills. Your eBay charges will range dramatically for those who’re an off-the-cuff vendor or in case you have an eBay retailer. Retail outlets on eBay require a subscription. The costs for an eBay retailer subscription are as follows:

  • If paid per month:
    • Fundamental plan prices $27.95
    • Top class plan prices $74.95
    • Anchor plan prices $349.95
  • If paid yearly:
    • Fundamental plan prices $21.95
    • Top class plan prices $59.95
    • Anchor plan prices $299.95

Listings on eBay incur Insertion Charges (list value) and Ultimate Price Charges (proportion of ultimate sale) consistent with merchandise — that adjust in response to the vendor’s use of eBay (in the event that they do or don’t have an eBay retailer subscription). Alternatively, in case you have an eBay retailer, you’ll benefit from as much as 200 0 insertion charges in your listings.

Promoting charges

Etsy’s and eBay’s promoting charge constructions for his or her in-platform advert methods are very distinct. The costs for Etsy’s in-platform promoting program, Etsy Commercials, are somewhat usual — related to Google AdWords and Fb. eBay’s promoting charge construction is in response to a proportion type — one who Etsy not too long ago followed for its new exterior advertisements program.


Similar to Fb advertisements, Etsy’s promoting charges for its in-platform Etsy Commercials are in response to a day-to-day finances set through the vendor — their most day-to-day spend. Etsy’s default minimal day-to-day finances is solely $1.00. Dealers are charged when advertisements are clicked, and CPCs are calculated day-to-day and added to the cost account of the vendor on the next day to come — which means that Etsy advertisers are paying up entrance with none promises that their advertisements will repay.

 etsy vs ebay

(Supply: Etsy)
In February of 2020, Etsy offered a brand new promoting provider referred to as Offsite Commercials. It’s designed to be risk-free — Etsy customers get charged a proportion (12% if the seller makes over $10,000 USD in three hundred and sixty five days, 15% if underneath) solely after they make a sale. Those Offsite Commercials are promoted solely out of doors of Etsy’s platform on Google, Fb, Instagram, Pinterest and Bing.


eBay’s promoting charges are selected through the vendor and in response to a proportion of the object’s sale worth. Because of this, an eBay vendor is aware of precisely how a lot they are going to pay to promote it and promote the object from the outset.

 etsy vs ebay

(Supply: eBay)
eBay advertisements are decrease menace than vintage Etsy Commercials, as the vendor can pay solely when the object sells on eBay. Etsy Commercials, Etsy’s in-platform advertisements, are charged consistent with click on irrespective of whether or not the list sells. The eBay advert charge is charged solely when a purchaser clicks on a promoted list and purchases it inside of 30 days of the press. The associated fee is in response to the advert charge that used to be in impact on the time of the primary click on.

Dealer enjoy

Dealer enjoy is slightly other on eBay vs. Etsy in the case of efficiency, gear and extra. A big distinction is eBay is a extra competitively structured platform whilst Etsy is extra communal.

Efficiency: Etsy

On Etsy, a vendor’s efficiency is much less crucial and isn’t as extremely scrutinized through the platform. Consumers’ critiques topic maximum. Etsy Opinions permits consumers to charge their stories with Etsy purchases.

Dealers are individuals of an intensive maker neighborhood on Etsy. It allows dealers to provide each and every different beef up and useful reviews thru Etsy’s neighborhood boards. Etsy encourages dealers to observe their corporate insurance policies and provides steerage on techniques to make stronger their promoting (like by means of just right advertising and marketing and promoting) however doesn’t charge dealers.

You’ll learn this put up to discover ways to transform a best vendor through scaling your Etsy industry.

Efficiency: eBay

Dealer efficiency issues very much on eBay. The extra onerous paintings you set into it, the extra you’ll be rewarded. Dealers must intention to create a pristine buyer enjoy and make a number of gross sales in change for eBay’s stamp of approval — vendor ranges. Those ranges are like badges of honor that allow consumers know they’re in just right fingers — which in flip is helping the vendor make extra gross sales on eBay. Dealer ranges (like Most sensible Rated and Above Same old) let consumers know that purchasing from the vendor will in all probability be protected and stress-free.

To transform a Most sensible Rated Dealer, you’ll wish to have an eBay account that’s been energetic for a minimum of 90 days; have a minimum of 100 transactions and $1,000 in gross sales with international and/or U.S. consumers during the last three hundred and sixty five days; conform to eBay’s promoting practices coverage; meet the necessities for transaction defect charge, instances closed with out vendor solution and overdue cargo charge.

eBay’s vendor ranges aren’t the one seals of approval at the platform. eBay consumers too can supply dealers with public comments by means of eBay comments rankings. Those rankings display doable consumers what they may be able to be expecting.

Dealer gear: Etsy

Etsy has a extra comfortable neighborhood vibe in comparison to eBay. This method makes it effectively suited for small companies. Dealers are inspired to lend a hand each and every different prevail, and Etsy provides loose sensible recommendation to extend gross sales by means of the Etsy Dealer Guide. This virtual guide supplies recommendation and inspiration to Etsy dealers by means of articles on key subjects akin to product pictures, pricing and getting discovered.

Along with the guide, Etsy neighborhood boards be offering dealers the chance to beef up each and every different immediately, proportion recommendation and supply pleasant reviews.

For the vendor at the pass, the Etsy app is helping dealers arrange their industry whilst out and about.

Dealer gear: eBay

eBay could be a extremely aggressive market. Dealers are inspired to scale up, make bigger their listings and thrive. To lend a hand them do this, eBay provides the next skilled gear designed to lend a hand dealers hit and surpass their targets:

  • Dealer Hub: A loose software that allows dealers to fortify and streamline their industry operations and build up gross sales.
  • Promoting Templates: Those reusable templates lend a hand common eBay dealers create fine quality listings temporarily and simply.
  • The eBay App: The app allows dealers to promote and paintings with eBay’s gear at the pass conveniently.
  • Gross sales Experiences: Those loose reviews for dealers are designed to lend a hand monitor your small business, perceive the primary drivers of your gross sales and information key industry choices.

If you happen to’re a novice and this seems to be overwhelming, don’t agonize — take a look at this information to discover ways to get started your eBay adventure.

Etsy vs. eBay: Which can you select?

The place will you select? Will it’s an eBay retailer or an Etsy retailer?

Each eBay and Etsy are remarkable on-line marketplaces that would doubtlessly be a perfect are compatible for what you are promoting. All of it depends upon what you plan to promote and who your doable consumers are.

Whilst Etsy is definitely a extra area of interest market effectively suited for smaller companies that promote home made, inventive, inventive, distinctive and antique merchandise, eBay can doubtlessly paintings for any vendor on account of its large succeed in and huge range of stock. We are hoping this cross-comparison is helping you to find the proper on-line market to promote merchandise.