In today’s digital era, target audiences use or consume different types of content for different purposes. Some people, let’s say students, read web blogs or articles to get information related to whatever they’re studying. On the other hand, digital marketers may consume information to learn about the changing market trends.
But, did you know that almost 98% of the marketing teams state that most consumed content by their target audience is “written”? To thrive in this evolving online community, it is crucial to provide new and engaging written content to readers.
So, if you are considering becoming a writer or are already practicing writing, read this guide to get valuable tips on “good” and “effective” content writing.
Why Is Content Writing Crucial?
Before you begin to write, you need to understand its purpose and importance. There could be many reasons for students to pursue content writing as a career. For instance, they might wish to write and publish their own book, or they may be interested in digital marketing. Whatever the purpose of writing may be, it is crucial that the information provided contains the following qualities:
- Right keywords according to the subject matter.
- Ability to generate leads and provide high ROI.
- Boost click-through rate (CTR) and drive website traffic.
- Get quality backlinks, especially if the blog is written for SEO.
How To Write Well?
Once you have figured out the purpose of your content, consider the following tips for providing impressive write-ups or blogs.
- Attention-Grabbing Titles
The title of your work is the first thing that every reader notices. If the title is short, clear and crisp, the chances of readers opening or clicking on the blog post increases. Studies have shown that nearly 80% of readers read just the headline of blogs, while the rest read the entire article. What type of title you have selected will further impact the shareability of the information. Let’s look at an example for a better understanding.
Suppose you are working for an SEO company and want to provide information on link building services and packages. According to the experts at Outreach Monks, in that case, you need to write an impressive yet informative title that is relevant to the niche. To help your company attract the target audience, you can use titles such as “Common link-building mistakes SEO practitioners should avoid,” “Ultimate guide to link building pricing,” and “Top 5 effective SEO strategies to try.”
It will help readers understand the information you are providing in the body of the blog post and how it will benefit them. Eventually, a good title will compel the reader to click on the content.
After the title, you need to pay attention to the introduction of the blog post. An interesting or engaging introduction persuades the readers to stick around until the end of the article. However, it is easier said than done.
Thankfully, there are a few ways in which you can grab the attention of the readers. For instance, if you target the challenge readers might be facing, followed by the helpful solution in the intro, the reader is likely to read the entire article.
Continuing the above example, if the readers want to know how to hire an SEO reseller agency, you can provide a guide on what is an SEO reseller and the qualities to look for. It will help keep the content engaging, ultimately improving the quality and readership of the blogpost.
Another example of an interesting or engaging introduction could be this article itself, assuming you are currently reading this post.
- Keep User Intent in Mind With Clear Takeaway
You might have heard many famous writers say that they write for the audience irrespective of their style and industry. Whether you want to write online blogs or a book, it is crucial that you study the target audience. It allows you to provide information that readers desire to learn. In fact, you can also use facts, quotes from famous personalities, statistics, or research reports to add volume to the blog.
While writing, keeping user intent in mind allows you to review the write-ups according to a different perspective. Thus, you’ll be able to improve the overall quality of the write-up.
In addition to this, you must also stick to the clear topic idea throughout the body copy as well as the final takeaway. Often, newbie writers or students make the mistake of getting diverted from the main idea of the blog. This obviously affects the overall quality of the blog and might not serve its primary purpose. Therefore, you must pay attention to the summary of the content. It must provide a solution to the reader.
To Sum It All Up
These are a few ways in which students, as well as budding writers, can add a spark to their work. Keep in mind that the number of available careers in the content writing industry is tremendous. If you make efforts to elevate the quality of your write-ups, their effectiveness will also increase. So, give these tips a try!