Following a successful 2021, Canadian provider of inbound marketing and Search Engine Optimization (SEO) services shares their predications for 2022, including the rise of longer-form content, voice-activated searches and mobile accessibility.
Reflecting on 2021, a key spokesperson said ‘This past year has seen a number of changes in the digital sphere, of course, some influenced by the ongoing global pandemic and the subsequent impact not only on economies around the world but in the way online users interact with content and their shopping habits. For example, from a user’s behaviour standpoint, we have noticed a greater demand for more engaging, personalized and strategic content. Younger generations also have a clear preference for socially responsible marketing campaigns and brands that are truly committed to the cause.’
Drawing from client experience, 2Marketing is expecting 2022 to continue being a year of constant change in the industry, however there are several musts the company advises other professionals and customers to be looking out for. From a content-perspective, the company’s main predications for 2022 are:
- Video will remain a key format however, with an increased focus in ensuring it is also optimized for SEO. This involves having clear sections for descriptions, titles and most relevant tags
- Long-form content will come back and gain territory. Users are putting an increased emphasis on the value of well-researched content that can answer their search queries in a trusted and high-quality fashion
In terms of technologies-enabled trends, the company is betting on an increase voice-activated searches and a focus on mobile accessibility. According to the latest global statistics, mobile usage accounts for approximately half of all global web traffic and this is expected to grow even further in 2022, making it even more of a priority in terms of having a mobile-first approach.
Looking at the future, the spokesperson added ‘One thing that we know for sure is that Google gradually and continuously updates its algorithms. This means we need to remain steadfast and fluid if we want to keep on top of the latest trends. Whether we are talking about inbound marketing, social media campaigns, PPC, or SEO, learning from experience and from the wealth of data we have available at our fingertips will be critical in ensuring future success and meeting both clients needs and customer demands’.
Canada-based 2Marketing was born in 2001 out of a need to provide integrated, high-quality inbound marketing and SEO services. Serving an international portfolio of clients, over 60 employees work diligently to drive performance and results underlaid by a win-win mindset.
Company Name: 2Marketing SEO & Web Design Company
Contact Person: Alex B.
Email: Send Email
Phone: (416) 417-9595
Address:349 Bowes Road #19
State: ON L4K 1J3