Are you looking for ways to bring more site visitors to your e-commerce website? Do you want to rank at the top of Google’s top search results for a particular niche? If so, then you need to learn about the importance of SEO for e-commerce sellers.
As you might imagine, SEO plays a vital role in your profits. The more you prioritize it, the more Google can help feed you leads within your target market. The more leads you receive in your target market, the more likely you are to close sales.
See below for an in-depth guide on why search engine optimization (SEO) is crucial for e-commerce sites everywhere.
1. You Can Build Passive Marketing
Imagine being able to wake up in the morning and see that you’ve sold products from your e-commerce website while you slept last night. That’s the luxury that search engine optimization can offer your business when it’s done correctly.
Every e-commerce seller should dream of the day that they can build a successful business model around passive marketing. It requires far less of you and allows you to be more hands-off with your business.
It isn’t uncommon for e-commerce sellers to dedicate only a few hours a day to fulfilling the orders they received online, then logging off for the day. That’s the exact business model that Tim Ferriss points us to in the Best-selling book, The 4-Hour Workweek.
By using search engine optimization, your e-commerce website can help Google indicate what you sell, the type of people that fit your target buyer persona, and the questions that you have answers to (via keyword usage, for example).
This is a win-win for everyone involved. You’ll love it because you’re gaining more customers; the customers will be happy because they have an answer to their biggest pain point, and Google is thrilled because your site helped them satisfy one of their users! Keep up the great work!
2. You’ll Rank Forever
The hardest part about search engine optimization is finding ways to get to the top of a Google search results page. However, the payoff for all that hard work can be quite lucrative.
Statistics have shown that once you get into the top spot for search results on a specific keyword, it will be hard for anyone else to knock you off.
It makes sense when you think about it! When you type in a search on Google, what link are you likely to click on? The top one! Why? Because you have the impression that it’s the best fit for your needs!
Previous studies have shown that the site with the number one spot on a Google top search results page ends up collecting over 33-percent of all search traffic. Those numbers will help your landing page’s site gain even more popularity.
Search engine optimization can take a few months for you to start to see results (typically five to six months), but once you’ve established your place atop the pedestal, it will be hard for anyone to knock you off as king/queen of the hill.
3. It’s Cost-Efficient
We get it; you’d love to maximize your e-commerce business and leverage more digital marketing to drive sales, but you have a budget to stick to. That’s respectable!
Possibly the best part about search engine optimization is how cost-efficient it is for your e-commerce business. It costs zero dollars for you to start establishing an online presence. You can start writing blog articles within the next few minutes, if you know what you’re doing.
However, to get as high of a return as possible on the time you spend with your SEO tactics, you’ll want to hire a Shopify SEO expert to give you direction. Doing so can give you access to services such as:
- Google Ads management
- Google Shopping management
- Development for your Shopify website
- Shopify conversion optimization & more
This will help you generate more leads for your e-commerce business, which will lead to higher sales conversions and customer loyalty being established around your brand.
4. Establishes Your Brand Authority
Think about your online shopping habits for a moment; what are the type of brands that you purchase your items from? More than likely, it’s from brands you feel are the leading experts in that industry.
That’s the impression you need people to have with your brand, and SEO can help you get there. By answering your target buyer’s biggest pain points, they’ll start to view you as the go-to spot for any issues they have within your niche.
Brand authority is a powerful thing. It builds customer loyalty, generates more passive marketing, and even automates referrals from your loyal customers.
5. Mobile-Friendly Shopping
These days, more people are browsing the internet via their smartphones more than any other device (including desktops). Your e-commerce business should capitalize.
One of the biggest focal points of constructive SEO is to have a mobile-friendly site. It helps you prioritize your customer’s experience on their smartphone, which will lead to more conversions.
The expert SEO services that you hire can help give you direction on this. They’ll help you cater your site layout and content to fit the bill perfectly.
E-Commerce Sellers: SEO Prioritization is a Must
Now that you have seen an in-depth guide on why SEO is vital for e-commerce sellers, be sure to use all this information to your advantage.
Take the time to browse our website for more articles on digital marketing, as well as many other helpful topics that you will enjoy.
This content is brought to you by Justin Smith.